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International expansion of Marcopolo (B) : manufacturing in "the other side of the world"
Rocha, Angela da; Arkader, Rebecca; De Góes, Bruno Barreto - In: Journal of business research : JBR 68 (2015) 2, pp. 241-254
Persistent link: https://www.econbiz.de/10010470379
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International expansion of Marcopolo (A) : adventures in China
De Góes, Bruno Barreto; Rocha, Angela da - In: Journal of business research : JBR 68 (2015) 2, pp. 225-240
Persistent link: https://www.econbiz.de/10010470380
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Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752