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~isPartOf:"Journal of business research : JBR"
~person:"Bauer, Hans H."
~person:"Dutta, Sujay"
~person:"Sattler, Henrik"
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Bauer, Hans H.
Dutta, Sujay
Sattler, Henrik
Ko, Eunju
13
Diamantopoulos, Adamantios
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Journal of business research : JBR
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
12
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Marketing : ZFP ; journal of research and management
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Schmalenbach business review : sbr
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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3
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3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Essays on the effects of brand names and prices on consumer behavior
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Management von Forschung, Entwicklung und Innovation
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Marketing letters : a journal of research in marketing
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American journal of business : applying research to practice ; AJB
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brand management ; Vol. 3
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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E-Commerce : Wettbewerbsvorteile realisieren
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Essays on interfirm and intrafirm brand combinations
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European retail research
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
International Journal of Sports Marketing and Sponsorship
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of sport management : the official journal of the North American Society of Sport Management
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Kohlhammer-Edition Marketing
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Marken im Einfluss des Internet : Markendialog März 2009
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
7
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1
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
2
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
3
Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay
;
Pulling, Chris
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
Saved in:
4
A commentary on reporting effect size and confidence intervals : response to Palmer and Strelan (2014)
Dutta, Sujay
;
Pullig, Chris
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1082-1085
Persistent link: https://www.econbiz.de/10010517096
Saved in:
5
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
6
Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay
;
Bhowmick, Sandeep
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
Saved in:
7
Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Dutta, Sujay
;
Yaprak, Attila
;
Grewal, Dhruv
- In:
Journal of business research : JBR
75
(
2017
),
pp. 37-45
Persistent link: https://www.econbiz.de/10011699760
Saved in:
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