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~isPartOf:"Journal of business research : JBR"
~person:"Biswas, Abhijit"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand image
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Markenimage
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Advertising effects
1
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Biswas, Abhijit
Diamantopoulos, Adamantios
12
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Journal of business research : JBR
Marketing letters : a journal of research in marketing
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
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Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
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2
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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