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~isPartOf:"Journal of business research : JBR"
~person:"Bouncken, Ricarda B."
~subject:"New product development"
~type:"article"
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
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Strategic embeddedness of modularity in alliances :
innovation
and performance implications
Bouncken, Ricarda B.
;
Pesch, Robin
;
Gudergan, Siegfried P.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1388-1394
Persistent link: https://www.econbiz.de/10011297957
Saved in:
2
Anti-aging : how
innovation
is shaped by firm age and mutual
knowledge
creation in an alliance
Bouncken, Ricarda B.
;
Ratzmann, Martin
;
Kraus, Sascha
- In:
Journal of business research : JBR
137
(
2021
),
pp. 422-429
Persistent link: https://www.econbiz.de/10012665796
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