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~isPartOf:"Journal of business research : JBR"
~person:"Casado-Díaz, Ana B."
~subject:"Communication"
~subject:"communication"
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Casado-Díaz, Ana B.
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Effects of message appeal and service type in CSR
communication
strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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