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~isPartOf:"Journal of business research : JBR"
~person:"Fetscherin, Marc"
~person:"Kumar, Vikas"
~subject:"Perception"
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Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
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