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~isPartOf:"Journal of business research : JBR"
~person:"Fetscherin, Marc"
~person:"Kumar, Vikas"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Brand image
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Fetscherin, Marc
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Journal of business research : JBR
Journal of travel and tourism marketing
3
Journal of retailing and consumer services
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The journal of brand management : an international journal
2
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International journal of consumer studies
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Journal of global marketing
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Journal of vacation marketing
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ECONIS (ZBW)
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Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
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2
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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