Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Fetscherin, Marc"
~person:"Kumar, Vikas"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Brand
1
Brand hate
1
Brand retaliation
1
Brand revenge
1
Brand switching
1
Brand usage intention
1
Complaining
1
Consumer brand engagement
1
Customer satisfaction
1
Kundenzufriedenheit
1
Markenartikel
1
Negative word of mouth
1
Perceived brand authenticity
1
Perception
1
Self-congruence
1
Viral marketing
1
Virales Marketing
1
Wahrnehmung
1
Willingness to pay
1
Willingness to pay a price premium
1
Zahlungsbereitschaftsanalyse
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Fetscherin, Marc
Kumar, Vikas
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Merchant, Altaf
5
Michel, Géraldine
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Chatterjee, Subimal
3
Cornwell, T. Bettina
3
Dwivedi, Yogesh Kumar
3
Eisingerich, Andreas B
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Merunka, Dwight
3
Molinillo, Sebastian
3
Moon, Hakil
3
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
International marketing review
2
Marketing intelligence & planning
2
European journal of marketing
1
Handbook of contemporary marketing in China : theories and practices
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of business strategy
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international consumer marketing
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Multinational business review
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
2
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
