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Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
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The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles; Brakus, J. Joško; Gupta, Suraksha; … - In: Journal of business research : JBR 67 (2014) 11, pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
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Brand relationships through brand reputation and brand tribalism
Veloutsou, Cleopatra; Moutinho, Luiz - In: Journal of business research : JBR 62 (2009) 3, pp. 314-322
Persistent link: https://www.econbiz.de/10003840054
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Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe; Andreini, Daniela; Veloutsou, … - In: Journal of business research : JBR 119 (2020), pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
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Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna; Dessart, Laurence; Veloutsou, Cleopatra - In: Journal of business research : JBR 121 (2020), pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
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The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
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The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena; Zhang, ShiJie; Gupta, Suraksha; Bebek, Gaye - In: Journal of business research : JBR 117 (2020), pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
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Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra; Black, Iain - In: Journal of business research : JBR 117 (2020), pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542