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~isPartOf:"Journal of business research : JBR"
~person:"Guzman, Francisco"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand equity
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Brand image
4
Markenimage
4
Brand management
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Konsumentenverhalten
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Markenführung
3
Advertising
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Advertising effects
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Beziehungsmarketing
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Guzman, Francisco
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Aiello, Gaetano
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Christodoulides, George
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Grohs, Reinhard
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Dwivedi, Yogesh Kumar
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Ekinci, Yuksel
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Fastoso, Fernando
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Filieri, Raffaele
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Halkias, Georgios
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Ko, Eunju
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Koll, Oliver
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Melewar, T. C.
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Moon, Hakil
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Motoki, Kosuke
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Oghazi, Pejvak
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Paul, Justin
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Roy, Sanjit
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Teng, Lefa
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Voyer, Benjamin G.
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Al Zagir, Nadia
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Andreini, Daniela
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Anthoni, Kristine
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Azar, Salim L.
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Journal of business research : JBR
The journal of product & brand management
7
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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2
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
3
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
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