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~isPartOf:"Journal of business research : JBR"
~person:"Homburg, Christian"
~subject:"Decision"
~subject:"Preis"
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How price complexity takes its toll : the neglected role of a simplicity bias and
fairness
in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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