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~isPartOf:"Journal of business research : JBR"
~person:"Ko, Eunju"
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Consumer behaviour
22
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14
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Ko, Eunju
Laroche, Michel
27
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
12
Filieri, Raffaele
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Teng, Lefa
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10
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Veloutsou, Cleopatra
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Paul, Justin
9
Shukla, Paurav
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8
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Melewar, T. C.
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Dennis, Charles
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7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
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6
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of Business Research
2
Journal of global fashion marketing : JGfM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Electronic word of mouth as a promotional technique : new insights from social media
1
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European management journal
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International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Social and environmental issues in advertising
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Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
25
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1
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
2
Special issue:
Fashion
marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
3
Fashion
marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
4
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
6
Fashion
's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
Saved in:
7
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury
fashion
brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
8
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
9
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
10
Staging luxury experiences for understanding sustainable
fashion
consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
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