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~isPartOf:"Journal of business research : JBR"
~person:"Luna, David"
~type_genre:"Amtsdruckschrift"
~type_genre:"Bibliographie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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