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From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo; Hopkinson, Paul; Singhal, Aishwarya; … - In: Journal of business research : JBR 151 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
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Exploring how consumer goods companies innovate in the digital age : the role of big data analytics companies
Mariani, Marcello M.; Wamba, Samuel Fosso - In: Journal of business research : JBR 121 (2020), pp. 338-352
Persistent link: https://www.econbiz.de/10012417351
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Generative artificial intelligence in innovation management : a preview of future research developments
Mariani, Marcello M.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 175 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10014549573
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Types of innovation and artificial intelligence : a systematic quantitative literature review and research agenda
Mariani, Marcello M.; Machado, Isa; Nambisan, Satish - In: Journal of business research : JBR 155 (2023) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10013492753