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~isPartOf:"Journal of business research : JBR"
~person:"Nayga, Rodolfo M."
~person:"Pelsmacker, Patrick de"
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Consumer behaviour
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Nayga, Rodolfo M.
Pelsmacker, Patrick de
Laroche, Michel
27
Ko, Eunju
25
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
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Richard, Marie-Odile
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Teng, Lefa
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Journal of business research : JBR
Food policy : economics planning and politics of food and agriculture
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European review of agricultural economics : ERAE
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International journal of advertising : the quarterly review of marketing communications
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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European review of agricultural economics
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
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Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
2
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
3
Brand
placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
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