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The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark; Oghazi, Pejvak; Hultman, Magnus; … - In: Journal of business research : JBR 144 (2022), pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
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Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus; Papadopoulou, Christina; Oghazi, Pejvak; … - In: Journal of business research : JBR 124 (2021), pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
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Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina; Vardarsuyu, Merve; Oghazi, Pejvak - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383104