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Brand management
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4
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4
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Phau, Ian
Laroche, Michel
27
Ko, Eunju
25
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
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Septianto, Felix
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Teng, Lefa
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10
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Chebat, Jean-Charles
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Seo, Yuri
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Veloutsou, Cleopatra
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Paul, Justin
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Shukla, Paurav
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Yang, Zhiyong
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Choi, Jeonghye
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Foroudi, Pantea
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Mattila, Anna S.
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Melewar, T. C.
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Merchant, Altaf
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Christodoulides, George
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Roy, Rajat
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Journal of business research : JBR
Journal of fashion marketing and management
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Marketing Intelligence & Planning
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Journal of promotion management : JPM
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Journal of international consumer marketing
5
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Australasian marketing journal
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Journal of Fashion Marketing and Management: An International Journal
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Journal of retailing and consumer services
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Young consumers : insight and ideas for responsible marketers
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Country of origin effect : looking back and moving forward
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Direct marketing : an international journal
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European journal of marketing : EJM
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Journal of Research in Interactive Marketing
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International Journal of Wine Business Research
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Journal of International Education in Business
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Journal of business ethics : JOBE
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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1
Brand
love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
2
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
3
Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac
;
Zainol, Zahirah
;
Phau, Ian
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
Saved in:
4
Introduction to the Special section: The mystique of luxury brands
Phau, Ian
;
Phan, Michel
;
Lwin, Michael
- In:
Journal of business research : JBR
81
(
2017
),
pp. 155
Persistent link: https://www.econbiz.de/10011771650
Saved in:
5
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
6
Applying consumer-based
brand
equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
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