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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making
Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 122 (2021), pp. 411-422
Persistent link: https://www.econbiz.de/10012420425