//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~person:"Roy, Sanjit"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Beziehungsmarketing
3
Brand image
3
Brand management
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Relationship marketing
3
Beschwerdemanagement
1
Brand
1
Brand Avoidance
1
Brand Hate
1
Brand Switching
1
Brand page
1
Complaint management
1
Customer Complaining Behaviors
1
Customer based brand equity (CBBE)
1
Customer based place brand equity (CBPBE)
1
Customer engagement marketing
1
Customer integration
1
Identity co-creation
1
Internet marketing
1
Kundenintegration
1
Markenartikel
1
Negative Brand Experience
1
Negative Brand Personality
1
Online-Marketing
1
PLSpredict
1
Place brand equity
1
Place branding
1
Place marketing
1
Public diplomacy
1
Social Web
1
Social identification
1
Social identity
1
Social media marketing
1
Social web
1
Standortmarketing
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Roy, Sanjit
Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Aiello, Gaetano
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Merchant, Altaf
4
Michel, Géraldine
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Bartikowski, Boris
3
Davvetas, Vasileios
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Guzman, Francisco
3
Halkias, Georgios
3
Ko, Eunju
3
Koll, Oliver
3
Melewar, T. C.
3
Moon, Hakil
3
Motoki, Kosuke
3
Oghazi, Pejvak
3
Paul, Justin
3
Teng, Lefa
3
Torres, Pedro M.
3
Voyer, Benjamin G.
3
Ahmad, Wasim
2
Al Zagir, Nadia
2
Andreini, Daniela
2
Anthoni, Kristine
2
Azar, Salim L.
2
Baker, Thomas L.
2
Balaji, M. S.
2
more ...
less ...
Published in...
All
Journal of business research : JBR
British journal of management
1
Electronic commerce research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
2
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->