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Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
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Comparing adolescent-focused obesity prevention and reduction messages
Dooley, Jennifer Allyson; Deshpande, Sameer; Adair, Carol E. - In: Journal of business research : JBR 63 (2010) 2, pp. 154-160
Persistent link: https://www.econbiz.de/10003954667
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The use of visual warnings in social marketing : the case of tobacco
Gallopel-Morvan, Karine; Gabriel, Patrick; Le Gall-Ely, … - In: Journal of business research : JBR 64 (2011) 1, pp. 7-11
Persistent link: https://www.econbiz.de/10008806370
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The price of unconditional love : consumer decision making for high-dollar veterinary care
Brockman, Beverly K.; Taylor, Valerie A.; Brockman, … - In: Journal of business research : JBR 61 (2008) 5, pp. 397-405
Persistent link: https://www.econbiz.de/10003709302
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The price of peace in the household : a commentary on "The price of unconditional love : consumer decision making for high-dollar veterinary care"
Gilly, Mary C. - In: Journal of business research : JBR 61 (2008) 5, pp. 406-407
Persistent link: https://www.econbiz.de/10003709312
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Hedonistic rationality : healthy food consumption choice using muddling-through
Hausman, Angela - In: Journal of business research : JBR 65 (2012) 6, pp. 794-801
Persistent link: https://www.econbiz.de/10009552498
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Promoting positive change : advancing the food well-being paradigm
Bublitz, Melissa G.; Peracchio, Laura A.; Andreasen, Alan R. - In: Journal of business research : JBR 66 (2013) 8, pp. 1211-1218
Persistent link: https://www.econbiz.de/10009756086
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Compliance with veterinary prescriptions : the role of physical and social risk revisited
Maille, Virginie; Hoffmann, Jonas - In: Journal of business research : JBR 66 (2013) 1, pp. 141-144
Persistent link: https://www.econbiz.de/10009720373
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Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine; Gabriel, Patrick; Le Gall-Ely, … - In: Journal of business research : JBR 66 (2013) 1, pp. 133-136
Persistent link: https://www.econbiz.de/10009720376
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Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders
Li, Xiuping; Lu, Qiang; Miller, Rohan - In: Journal of business research : JBR 66 (2013) 9, pp. 1598-1604
Persistent link: https://www.econbiz.de/10009757012