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~isPartOf:"Journal of business research : JBR"
~subject:"Artificial intelligence"
~subject:"Consumer behaviour"
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ECONIS (ZBW)
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Search well and be wise : a machine learning approach to search for a profitable location
Han, Shuihua
;
Jia, Xinyun
;
Chen, Xinming
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 416-427
Persistent link: https://www.econbiz.de/10013184989
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2
Signalling effects of doing good in global ICO markets
Zhao, Ruoran
;
Hou, Wenxuan
;
Kumar, V.
;
Kumar, Ajay
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434785
Saved in:
3
Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj
;
Jamwal, Mohit
;
Kumar, Ajay
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
Saved in:
4
Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Kumar, Ajay
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468809
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