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The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
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The impact of monetary rewards on product sales in referral programs : the role of product image aesthetics
Wang, Xia; Ding, Ying - In: Journal of business research : JBR 145 (2022), pp. 828-842
Persistent link: https://www.econbiz.de/10013197956
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Surprise rewards and brand evaluations : the role of intrinsic motivation and reward format
Shibly, Sirajul A.; Chatterjee, Subimal - In: Journal of business research : JBR 113 (2020), pp. 39-48
Persistent link: https://www.econbiz.de/10012230428
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How and should firms motivate salesperson effort across a multi-brand portfolio?
Mullins, Ryan; Swain, Scott; Friend, Scott B. - In: Journal of business research : JBR 158 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014281043
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The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu; Zhang, Mingli; Ming, Yaxin; Niu, Tao; Wang, Yu - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
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Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay; Pulling, Chris - In: Journal of business research : JBR 64 (2011) 12, pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.; Han, Xiaoqi; Kardes, Frank R. - In: Journal of business research : JBR 67 (2014) 5, pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
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Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart; Parker, Cathy - In: Journal of business research : JBR 66 (2013) 11, pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 3, pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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Brand crises : the roles of brand familiarity and crisis relevance in determining the impact on brand evaluations
Dawar, Niraj; Lei, Jing - In: Journal of business research : JBR 62 (2009) 4, pp. 509-516
Persistent link: https://www.econbiz.de/10003839901