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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
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Brand image
Experiment
147
Arbeitsverhalten
117
Work behaviour
117
Consumer behaviour
105
Konsumentenverhalten
105
Leistungsmotivation
83
Work motivation
83
Motivation
48
Organizational behaviour
40
Verhalten in Organisationen
40
Arbeitszufriedenheit
38
Job satisfaction
38
Führungsstil
35
Leadership style
35
Emotion
31
Personality psychology
30
Persönlichkeitspsychologie
30
Decision
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Entscheidung
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Beziehungsmarketing
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Relationship marketing
22
Arbeitskräfte
21
Job performance
21
Workforce
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Employee retention
20
Mitarbeiterbindung
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Arbeitsleistung
19
Cognition
19
Dienstleistungsqualität
19
Kognition
19
Service quality
19
Social Web
19
Social web
19
Theorie
18
Theory
18
Markenimage
17
Salespeople
16
Verkaufspersonal
16
Brand management
15
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Augusto, Mário Gomes
1
Berlo, Zeph M. C. van
1
Chatterjee, Subimal
1
Costa, Patrício
1
Cui, Yuanyuan
1
Das, Gopal
1
Dawar, Niraj
1
Ding, Ying
1
Dutta, Sujay
1
Ewing, Michael
1
Fennis, Bob Michaël
1
Flavián Blanco, Carlos
1
Friend, Scott B.
1
Han, Xiaoqi
1
Hernandez, José Mauro C.
1
Ibáñez-Sánchez, Sergio
1
Kardes, Frank R.
1
Kronrod, Ann
1
Laan, L. Nynke van der
1
Lei, Jing
1
Lencastre, Paulo de
1
Lowrey, Tina M.
1
Machado, Joana César
1
Matanda, Margaret J.
1
Ming, Yaxin
1
Mullins, Ryan
1
Niu, Tao
1
Nyadzayo, Munyaradzi W.
1
Orús, Carlos
1
Pala, Erol
1
Parker, Cathy
1
Pulling, Chris
1
Reijmersdal, Eva A. van
1
Roper, Stuart
1
Shibly, Sirajul A.
1
Sledge, April
1
Smit, Edith G.
1
Swain, Scott
1
Torres, Pedro M.
1
Turan, Ceyda Paydas
1
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Journal of business research : JBR
Journal of retailing and consumer services
12
The journal of product & brand management
10
International journal of hospitality management
6
Psychology & marketing
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Marketing letters : a journal of research in marketing
5
Australasian marketing journal
3
International journal of business excellence
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
The service industries journal
3
Tourism management : research, policies, practice
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
European journal of international management : EJIM
2
Innovatives Markenmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of retail & distribution management
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing for higher education
2
Journal of marketing research : JMR
2
Journal of nonprofit & public sector marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
SFB 649 discussion paper
2
Services marketing quarterly
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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ECONIS (ZBW)
17
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1
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
2
The impact of monetary rewards on product sales in referral programs : the role of product image aesthetics
Wang, Xia
;
Ding, Ying
- In:
Journal of business research : JBR
145
(
2022
),
pp. 828-842
Persistent link: https://www.econbiz.de/10013197956
Saved in:
3
Surprise rewards and brand evaluations : the role of intrinsic motivation and reward format
Shibly, Sirajul A.
;
Chatterjee, Subimal
- In:
Journal of business research : JBR
113
(
2020
),
pp. 39-48
Persistent link: https://www.econbiz.de/10012230428
Saved in:
4
How and should firms motivate salesperson effort across a multi-brand portfolio?
Mullins, Ryan
;
Swain, Scott
;
Friend, Scott B.
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281043
Saved in:
5
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
6
Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay
;
Pulling, Chris
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
Saved in:
7
Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
8
Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart
;
Parker, Cathy
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
Saved in:
9
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
10
Brand crises : the roles of brand familiarity and crisis relevance in determining the impact on brand evaluations
Dawar, Niraj
;
Lei, Jing
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 509-516
Persistent link: https://www.econbiz.de/10003839901
Saved in:
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