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How does knowledge inertia affect firms product innovation?
Xie, Xuemei; Fang, Liangxiu; Zeng, Saixing; Huo, Jiage - In: Journal of business research : JBR 69 (2016) 5, pp. 1615-1620
Persistent link: https://www.econbiz.de/10011450433
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Explore how SME family businesses of travel service industry use market knowledge for product innovation
Chen, Kuan-Yang; Huan, Tzung-cheng - In: Journal of business research : JBR 151 (2022), pp. 519-530
Persistent link: https://www.econbiz.de/10013459877
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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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The advent of customer experiential knowledge management approach (CEKM) : the integration of offline & online experiential knowledge
Jaziri-Bouagina, Dhouha - In: Journal of business research : JBR 94 (2019), pp. 241-256
Persistent link: https://www.econbiz.de/10011947403
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What consumers actually know : the role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot; … - In: Journal of business research : JBR 128 (2021), pp. 140-155
Persistent link: https://www.econbiz.de/10012494446
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How does mothers' mood matter on their choice of organic food? : controlled eye-tracking study
Giray, Caner; Yon, Belma; Alniacik, Umit; Girisken, Yener - In: Journal of business research : JBR 144 (2022), pp. 1175-1185
Persistent link: https://www.econbiz.de/10013185087
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Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
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Stakeholder co-creation during the innovation process : identifying capabilities for knowledge creation among multiple stakeholders
Kazadi, Kande; Lievens, Annouk; Mahr, Domnik - In: Journal of business research : JBR 69 (2016) 2, pp. 525-540
Persistent link: https://www.econbiz.de/10011435964
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The interaction between inter-firm and interlocking directorate networks on firm's new product development outcomes
Mazzola, Erica; Perrone, Giovanni; Kamuriwo, Dzidziso Samuel - In: Journal of business research : JBR 69 (2016) 2, pp. 672-682
Persistent link: https://www.econbiz.de/10011436043
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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 3, pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265