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Consumer behaviour
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Journal of business research : JBR
Information systems research : ISR
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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New product adoption in social networks : why direction matters
Hinz, Oliver
;
Schulze, Christian
;
Takac, Carsten
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2836-2844
Persistent link: https://www.econbiz.de/10010235309
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2
How do likes influence revenue? : a randomized controlled field experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
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