Narrow search
Showing 1 - 10 of 59
Cover Image
Brand passion : antecedents and consequences
Albert, Noel; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 66 (2013) 7, pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Cover Image
Customer equity and CLV in Spanish telecommunication services
Segarra-Moliner, Jose Ramón; Moliner-Tena, Miguel Ángel - In: Journal of business research : JBR 69 (2016) 10, pp. 4694-4705
Persistent link: https://www.econbiz.de/10011554760
Cover Image
Modeling country entrepreneurial activity to inform entrepreneurial-marketing research
Peterson, Mark - In: Journal of business research : JBR 113 (2020), pp. 105-116
Persistent link: https://www.econbiz.de/10012230445
Cover Image
How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.; Zarantonello, Lia; Grappi, Silvia - In: Journal of business research : JBR 82 (2018), pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
Cover Image
Customer behavior in electronic commerce : the moderating effect of e-purchasing experience
Hernández Ortega, Blanca; Jimenez, Julio; Martín, M. José - In: Journal of business research : JBR 63 (2010) 9/10, pp. 964-971
Persistent link: https://www.econbiz.de/10008652160
Cover Image
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Cover Image
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes; Alavi, Sascha; Linsenmayer, Kim Tina - In: Journal of business research : JBR 132 (2021), pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Cover Image
An analyses of the effect of using contextual and loyalty features on early purchase prediction of shoppers in e-commerce domain
Esmeli, Ramazan; Bader-El-Den, Mohamed; Abdullahi, Hassana - In: Journal of business research : JBR 147 (2022), pp. 420-434
Persistent link: https://www.econbiz.de/10013271515
Cover Image
The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms
Huang, Ran; Ha, Sejin - In: Journal of business research : JBR 121 (2020), pp. 616-627
Persistent link: https://www.econbiz.de/10012417382
Cover Image
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874
Persistent link: https://www.econbiz.de/10012420638