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Responsive and proactive market orientation in relation to SMEs' export venture performance : the mediating role of marketing capabilities
Bodlaj, Mateja; Čater, Barbara - In: Journal of business research : JBR 138 (2022), pp. 256-265
Persistent link: https://www.econbiz.de/10013197809
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Entrepreneurial orientation-hotel performance : has market orientation anything to say?
Vega Vázquez, Manuela; Cossío-Silva, Francisco-José; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5089-5094
Persistent link: https://www.econbiz.de/10011589156
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Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
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The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu; Chung, Henry F. L. - In: Journal of business research : JBR 66 (2013) 12, pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Market orientation, market disruptiveness capability and social enterprise performance : an empirical study from the United Kingdom
Bhattarai, Charan Raj; Kwong, Caleb; Tasavori, Misagh - In: Journal of business research : JBR 96 (2019), pp. 47-60
Persistent link: https://www.econbiz.de/10011980654
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The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
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Market orientation, technological opportunity, and new product innovation performance
Qu, Yan; Abbas Mardani - In: Journal of business research : JBR 162 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014302541
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Marketing's reputation and influence in the firm
Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of business research : JBR 65 (2012) 3, pp. 446-452
Persistent link: https://www.econbiz.de/10009507161