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Why is your company not robotic? : the technology and human capital needed by firms to become robotic
Ballestar, María Teresa; García-Lazaro, Aida; Sainz, Jorge - In: Journal of business research : JBR 142 (2022), pp. 328-343
Persistent link: https://www.econbiz.de/10013168294
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How social media effects shape sentiments along the twitter journey? : a Bayesian network approach
Airani, Rajeev; Karande, Kiran - In: Journal of business research : JBR 142 (2022), pp. 988-997
Persistent link: https://www.econbiz.de/10013169489
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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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Leveraging machine learning in the global fight against money laundering and terrorism financing : an affordances perspective
Canhoto, Ana Isabel Domingos - In: Journal of business research : JBR 131 (2021), pp. 441-452
Persistent link: https://www.econbiz.de/10012545074
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Identifying food insecurity in food sharing networks via machine learning
Nica-Avram, Georgiana; Harvey, John; Smith, Gavin; … - In: Journal of business research : JBR 131 (2021), pp. 469-484
Persistent link: https://www.econbiz.de/10012545077
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Overcoming the pitfalls and perils of algorithms : a classification of machine learning biases and mitigation methods
Giffen, Benjamin van; Herhausen, Dennis; Fahse, Tobias - In: Journal of business research : JBR 144 (2022), pp. 93-106
Persistent link: https://www.econbiz.de/10013184959
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Algorithmic bias in machine learning-based marketing models
Akter, Shahriar; Dwivedi, Yogesh Kumar; Sajib, Shahriar; … - In: Journal of business research : JBR 144 (2022), pp. 201-216
Persistent link: https://www.econbiz.de/10013184968
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Search well and be wise : a machine learning approach to search for a profitable location
Han, Shuihua; Jia, Xinyun; Chen, Xinming; Gupta, Shivam; … - In: Journal of business research : JBR 144 (2022), pp. 416-427
Persistent link: https://www.econbiz.de/10013184989
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Are longer reviews always more helpful? : disentangling the interplay between review length and line of argumentation
Lutz, Bernhard; Pröllochs, Nicolas; Neumann, Dirk - In: Journal of business research : JBR 144 (2022), pp. 888-901
Persistent link: https://www.econbiz.de/10013185058
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Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Ordenes, Francisco Villarroel; Silipo, Rosaria - In: Journal of business research : JBR 137 (2021), pp. 393-410
Persistent link: https://www.econbiz.de/10012665790