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Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman; Bag, Surajit; Gupta, Shivam; … - In: Journal of business research : JBR 156 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
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Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain
Gligor, David M.; Pillai, Kishore Gopalakrishna; … - In: Journal of business research : JBR 133 (2021), pp. 79-88
Persistent link: https://www.econbiz.de/10012590283
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How does artificial intelligence enable and enhance value co-creation in industrial markets? : an exploratory case study in the healthcare ecosystem
Leone, Daniele; Schiavone, Francesco; Appio, Francesco Paolo - In: Journal of business research : JBR 129 (2021), pp. 849-859
Persistent link: https://www.econbiz.de/10012509753
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Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi; Parvinen, Petri; Martens, Jonas - In: Journal of business research : JBR 126 (2021), pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
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Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Mikalef, Patrick; Islam, Najmul; Parida, Vinit; Singh, … - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014304062
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The effectiveness of AI salesperson vs. human salesperson across the buyer-seller relationship stages
Chang, Woojung - In: Journal of business research : JBR 148 (2022), pp. 241-251
Persistent link: https://www.econbiz.de/10013325475