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~isPartOf:"Journal of business research : JBR"
~subject:"Werbung"
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Werbung
Consumer behaviour
1,978
Konsumentenverhalten
1,978
Brand management
448
Markenführung
448
Brand image
384
Markenimage
384
Beziehungsmarketing
370
Relationship marketing
370
Brand
283
Markenartikel
278
Social Web
225
Social web
225
Internet marketing
198
Online-Marketing
198
Online retailing
168
Online-Handel
168
Emotion
159
Customer satisfaction
155
Kundenzufriedenheit
155
Luxury goods
151
Luxusgüter
151
Advertising effects
145
Werbewirkung
145
Viral marketing
128
Virales Marketing
128
Einzelhandel
124
Retail trade
124
Dienstleistungsqualität
121
Service quality
121
Personality psychology
113
Persönlichkeitspsychologie
113
Advertising
105
Experiment
81
Marketing management
78
Marketingmanagement
78
Corporate Social Responsibility
73
Corporate social responsibility
73
Perception
72
USA
72
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Undetermined
78
Free
1
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Article
102
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100
Aufsatz in Zeitschrift
100
Collection of articles of several authors
2
Conference paper
2
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2
Sammelwerk
2
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1
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English
100
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2
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Septianto, Felix
3
Choi, Yung Kyun
2
Das, Gopal
2
Jang, Sungha
2
Kim, Alex Jiyoung
2
Monfort, Abel
2
Thomas, Sunil
2
Warlop, Luk
2
Agarwal, Manoj Kumar
1
Akhtar, Pervaiz
1
Ammi, Chantal
1
Baack, Daniel W.
1
Babicheva, Eva
1
Bambauer-Sachse, Silke
1
Bang, Hye Jin
1
Bansal, Amrita
1
Bansal, Anjali
1
Barnier, Virginie de
1
Baudier, Patricia
1
Behl, Abhishek
1
Bellman, Steven
1
Benoit, Ilgım Dara
1
Bernritter, Stefan F.
1
Berry, Christopher
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Birau, Mia M.
1
Bogomolova, Svetlana
1
Botella-Carrubi, Dolores
1
Bove, Liliana L.
1
Branco, Frederico
1
Briggs, Elten
1
Brotto, Luisa
1
Bui, M̃y
1
Burton, Scot
1
Busacca, Bruno
1
Bush, Alan J
1
Byun, Kyung-Ah
1
Cambier, Fanny
1
Carlson, Les
1
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
125
Journal of marketing communications
97
Journal of advertising research
75
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
54
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Young consumers : insight and ideas for responsible marketers
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of current issues and research in advertising
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
European journal of marketing
13
European journal of operational research : EJOR
13
Journal of historical research in marketing
13
Marketing intelligence & planning
13
SpringerLink / Bücher
13
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
102
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1
Narrative-transportation storylines in luxury
brand
advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
2
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
3
A study of the antecedents of slogan liking
Dass, Mayukh
;
Kohli, Chiranjeev
;
Kumar, Piyush
;
Thomas, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2504-2511
Persistent link: https://www.econbiz.de/10010483042
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on
brand
choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
6
Moderating effects of prior
brand
usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
7
Inferring
brand
integrity from marketing communications : the effects of
brand
transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
8
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
9
The effect of verbal
brand
personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
10
Slogan recall effects on marketplace behaviors : the roles of external search and
brand
assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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