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Coping with uncertainty : some cross-cultural comparisons
Brown, Warren B.; Blandin, James S. - In: Journal of business research : JBR 4 (1976) 2, pp. 163-176
Persistent link: https://www.econbiz.de/10001956598
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Information centralization of organizational information structures via reports of exceptions
Moskowitz, Herbert; Murnighan, John Keith - In: Journal of business research : JBR 4 (1976) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10002518823
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Marketing information system utilization, an application of self-concept theory
Schewe, Charles D.; Dillon, William R. - In: Journal of business research : JBR 6 (1978) 1, pp. 67-79
Persistent link: https://www.econbiz.de/10002741001
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Solving the computers-in-marketing problem : a case history
Winer, Leon - In: Journal of business research : JBR 2 (1974), pp. 39-46
Persistent link: https://www.econbiz.de/10003021427
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Special issue : Applications of system dynamics in marketing
Richardson, George P. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766573
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A system dynamics model as a decision aid in evaluating and communicating complex market entry strategies
Otto, Peter - In: Journal of business research : JBR 61 (2008) 11, pp. 1173-1181
Persistent link: https://www.econbiz.de/10003766646
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Teaching basic marketing accountability using spreadsheets : an exploratory perspective
Ganesh, Gopala; Paswan, Audesh K. - In: Journal of business research : JBR 63 (2010) 2, pp. 182-190
Persistent link: https://www.econbiz.de/10003954687
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Utilizing and teaching data tools in Excel for exploratory analysis
Palocsay, Susan W.; Markham, Ina S.; Markham, Steven E. - In: Journal of business research : JBR 63 (2010) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10003954689
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Designing the spreadsheet-based decision support systems course : an application of Bloom's taxonomy
Tyran, Craig K. - In: Journal of business research : JBR 63 (2010) 2, pp. 207-216
Persistent link: https://www.econbiz.de/10003954692
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Predicting electronic commerce adoption in Chilean SMEs
Nasco, Suzanne Altobello; Grandón Toledo, Elizabeth; … - In: Journal of business research : JBR 61 (2008) 6, pp. 697-705
Persistent link: https://www.econbiz.de/10003707077