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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
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How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash - In: Journal of business research : JBR 63 (2010) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
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Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda; Volle, Pierre - In: Journal of business research : JBR 63 (2010) 1, pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
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The effect of web interface features on consumer online purchase intentions
Hausman, Angela V.; Siekpe, Jeffrey Sam - In: Journal of business research : JBR 62 (2009) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10003915790
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Store brand and national brand promotion attitudes antecedents
Manzur, Enrique; Olavarrieta, Sergio; Hidalgo, Pedro; … - In: Journal of business research : JBR 64 (2011) 3, pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
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Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya; Celly, Kirti Sawhney - In: Journal of business research : JBR 64 (2011) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
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How US consumers view in-store promotions
Schultz, Don E.; Block, Martin P. - In: Journal of business research : JBR 64 (2011) 1, pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
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The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
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Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De (contributor) - 2011
Persistent link: https://www.econbiz.de/10008806378
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Sales technology : help or hindrance to ethical behaviors and productivity?
Bush, Alan J.; Bush, Victoria D.; Orr, Linda M.; Rocco, … - In: Journal of business research : JBR 60 (2007) 11, pp. 1198-1205
Persistent link: https://www.econbiz.de/10003560932