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Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 15 (1987) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
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Perceived importance of selected product information sources in two time periods by United States and West German consumers
Anderson, Ronald D.; Engledow, Jack L. - In: Journal of business research : JBR 9 (1981) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10001833990
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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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Foreign consumers' perspective of the products and marketing practices of the United States versus selected European countries
Arnold, Danny R.; Darling, John R. - In: Journal of business research : JBR 17 (1988) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10003474135
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Brand community participation in Taiwan : examining the roles of individual-, group-, and relationship-level antecedents
Tsai, Hsien-tung; Huang, Heng-chiang; Chiu, Ya-ling - In: Journal of business research : JBR 65 (2012) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10009528784
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Consumer heterogeneity evolving from social group dynamics: latent class analyses of German footwear consumption 1980-1991
Frenzel Baudisch, Alexander - In: Journal of business research : JBR 60 (2007) 8, pp. 836-847
Persistent link: https://www.econbiz.de/10003499778
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Cross-cultural examination of online shopping behavior : a comparison of Norway, Germany, and the United States
Smith, Rachel Korfhage; Deitz, George; Stafford, Marla Royne - In: Journal of business research : JBR 66 (2013) 3, pp. 328-335
Persistent link: https://www.econbiz.de/10009720295
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Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 67 (2014) 2, pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
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Exploring pro-environmental behaviors of consumers : an analysis of contextual factors, attitude, and behaviors
Etz, Myriam; Karakas, Fahri; Sarigöllu, Emine - In: Journal of business research : JBR 69 (2016) 10, pp. 3971-3980
Persistent link: https://www.econbiz.de/10011553824
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A cross-country study of marketing effectiveness in high-credence services
Angulo-Ruiz, Fernando; Pergelova, Albena; Cheben, Juraj; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3636-3644
Persistent link: https://www.econbiz.de/10011515210