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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 3, pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.; Biraglia, Alessandro - In: Journal of business research : JBR 127 (2021), pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
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Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
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Special issue Contributions of business-to-business marketing journals
In: Journal of business research : JBR 38,3 (1997)
Persistent link: https://www.econbiz.de/10004346754
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Brand choice and varying quantity of information
Patton, W. E. - In: Journal of business research : JBR 12 (1984) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10003648221
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Derived versus full name brand extensions
Olavarrieta, Sergio; Torres, Eduardo; Vásquez … - In: Journal of business research : JBR 62 (2009) 9, pp. 899-905
Persistent link: https://www.econbiz.de/10003866449
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Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana; Lee, Hyun-joo; Kim, Youn-kyung - In: Journal of business research : JBR 62 (2009) 5, pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
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The involvement-commitment model : Theory and implications
Beatty, Sharon E.; Kahle, Lynn R.; Homer, Pamela - In: Journal of business research : JBR 16 (1988) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10003485185
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Public sector corporate branding and customer orientation
Whelan, Susan; Davies, Gary; Walsh, Margaret; Bourke, Rita - In: Journal of business research : JBR 63 (2010) 11, pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
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The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver; Lennerts, Silke; Tomczak, Torsten; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684