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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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Positive marketing : introduction to the special section
Lerman, Dawn; Shefrin, Hersh - In: Journal of business research : JBR 68 (2015) 12, pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.; Hult, G. Tomas M.; Ferrell, Odies C.; … - In: Journal of business research : JBR 95 (2019), pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
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A tale of two theories: sympathy or competition?
Torres, Ivonne M. - In: Journal of business research : JBR 60 (2007) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10003428815
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Exemplars' impacts in marketing communication campaigns
Uribe, Rodrigo; Manzur, Enrique; Hidalgo, Pedro - In: Journal of business research : JBR 66 (2013) 10, pp. 1787-1790
Persistent link: https://www.econbiz.de/10009772373
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Special section: Strategic thinking in marketing
Moon, Junyean (contributor) - In: Journal of business research : JBR 66 (2013) 10, pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
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Special section: Cognitive mapping of strategy in marketing
Marshall, Roger (contributor) - In: Journal of business research : JBR 66 (2013) 9, pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037