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Insights into international branch campuses : mapping trends through a systematic review
Escriva-Beltran, María; Muñoz de Prat, Javier; … - In: Journal of business research : JBR 101 (2019), pp. 507-515
Persistent link: https://www.econbiz.de/10012103445
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Service quality in higher education : the role of student expectations
Voss, Roediger; Gruber, Thorsten; Szmigin, Isabelle - In: Journal of business research : JBR 60 (2007) 9, pp. 949-959
Persistent link: https://www.econbiz.de/10003539000
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Endogenous growth theory applied : strategies for university R&D
Kopf, Dennis A. - In: Journal of business research : JBR 60 (2007) 9, pp. 975-978
Persistent link: https://www.econbiz.de/10003539018
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Branding higher education : equivalence and difference in devloping identity
Lowrie, Anthony - In: Journal of business research : JBR 60 (2007) 9, pp. 990-999
Persistent link: https://www.econbiz.de/10003539022
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Special issue: Marketing of higher education, 1st symposium of the academy of marketing special interest group, Cyprus 2006
Gibbs, Paul (contributor) - 2007
Persistent link: https://www.econbiz.de/10003539801
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Advertising message strategies for encouraging young White working class males to consider entering British universities
Bennett, Roger - In: Journal of business research : JBR 60 (2007) 9, pp. 932-941
Persistent link: https://www.econbiz.de/10003539802
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Marketing and education : a clash or synergy in time?
Gibbs, Paul - In: Journal of business research : JBR 60 (2007) 9, pp. 1000-1002
Persistent link: https://www.econbiz.de/10003539809
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The pursuit of knowledge transfer activities : an efficiency analysis of Spanish universities
Berbegal-Mirabent, Jasmina; Lafuente, Esteban; Solé … - In: Journal of business research : JBR 66 (2013) 10, pp. 2051-2059
Persistent link: https://www.econbiz.de/10009772264
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Open innovation : factors explaining universities as service firm innovation sources
Janeiro, Pedro; Proença, Isabel; Gonçalves, Vitor … - In: Journal of business research : JBR 66 (2013) 10, pp. 2017-2023
Persistent link: https://www.econbiz.de/10009772279
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Innovation at the worklplace : do professional competencies matter?
Vila, Luis-Eduardo; Pérez Vázquez, Pedro J.; … - In: Journal of business research : JBR 67 (2014) 5, pp. 752-757
Persistent link: https://www.econbiz.de/10010363345