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The linking pin role in organizational buying centers
Wind, Yoram; Robertson, Thomas S. - In: Journal of business research : JBR 10 (1982) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10003663491
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Marketing as an engine of business growth: a cross-functional perspective
Wind, Yoram - In: Journal of business research : JBR 58 (2005) 7, pp. 863-873
Persistent link: https://www.econbiz.de/10006713815
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The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim; Mahajan, Vijay - In: Journal of business research : JBR 68 (2015) 2, pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
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Signaling virtue : does firm corporate social performance trajectory moderate the social performance-financial performance relationship?
Brower, Jacob; Kashmiri, Saim; Mahajan, Vijay - In: Journal of business research : JBR 81 (2017), pp. 86-95
Persistent link: https://www.econbiz.de/10011771617
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Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
Desai, Kalpesh Kaushik; Mahajan, Vijay - In: Journal of business research : JBR 42 (1998) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10006733301