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The dynamic nature of social accounts : an examination of how interpretive processes impact on account effectiveness
Tucker, Danielle A.
;
Hendy, Jane
;
Barlow, James
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6079-6087
Persistent link: https://www.econbiz.de/10011597713
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