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Journal of business research : JBR
Información comercial española : ICE : revista de economía
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238
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De economia : revista de estudios economico-sociales
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110
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109
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ECONIS (ZBW)
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1
Relationship norms and media gratification in relational brand communication
Simon, Françoise
- In:
Journal of business research : JBR
79
(
2017
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
Saved in:
2
Agora Magazine speaks Spanish
Auletta, Nunzia
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2527-2539
Persistent link: https://www.econbiz.de/10011399571
Saved in:
3
Business failure and mass media : an analysis of media exposure in the context of delisting event
Sheng, Jie
;
Lan, Hao
- In:
Journal of business research : JBR
97
(
2019
),
pp. 316-323
Persistent link: https://www.econbiz.de/10012002980
Saved in:
4
Dynamic capabilities, operational changes, and performance outcomes in the media industry
Jantunen, Ari
;
Tarkiainen, Anssi
;
Chari, Simos
;
Oghazi, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 251-257
Persistent link: https://www.econbiz.de/10011881781
Saved in:
5
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
6
The relevance of crowdfunding in the entrepreneurial framework from a specialized media perspective
Cervantes-Zacarés, Desamparados
;
Martí-Sánchez, Myriam
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014281046
Saved in:
7
An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü
;
Mryteza, Victoria
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
Saved in:
8
How negative celebrity publicity influences consumer attitudes : the mediating role of moral reputation
Zhou, Lianxi
;
Whitla, Paul
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1013-1020
Persistent link: https://www.econbiz.de/10009755375
Saved in:
9
Mechanisms for stakeholder integration : bringing virtual stakeholder dialogue into organizations
Driessen, Paul H.
;
Kok, Robert A. W.
;
Hillebrand, Bas
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1465-1472
Persistent link: https://www.econbiz.de/10009757068
Saved in:
10
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
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