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Modeling Consumer Health Plan Choice Behavior To Improve Customer Value and Health Plan Market Share
Gates, Roger; Mcdaniel, Carl; Braunsberger, Karin - In: Journal of business research : JBR 48 (2000) 3, pp. 247-258
Persistent link: https://www.econbiz.de/10006728591
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A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin; Wybenga, Hans; Gates, Roger - In: Journal of business research : JBR 60 (2007) 7, pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
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Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates
Braunsberger, Karin; Gates, Roger; Ortinau, David J. - In: Journal of business research : JBR 58 (2005) 3, pp. 260-267
Persistent link: https://www.econbiz.de/10006714094
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A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin; Wybenga, Hans; Gates, Roger - In: Journal of business research : JBR 60 (2007) 7, pp. 758-764
Persistent link: https://www.econbiz.de/10007734916