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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
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ECONIS (ZBW)
2,056
USB Cologne (EcoSocSci)
1
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1
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions,
advertising
and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
2
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
3
Mood, informantion congruency, and overload
LaTour, Kathryn A.
;
Puccinelli, Nancy M.
;
Mast, Fred W.
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1109-1116
Persistent link: https://www.econbiz.de/10003560598
Saved in:
4
Going green : how different
advertising
appeals impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
5
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
6
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
7
Effects of
advertising
-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
8
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive
advertising
context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
9
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
10
Utterly fresh perspectives on consumer research and
advertising
: introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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