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Lilien, Gary L.
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Journal of business research : JBR
Management Science
22
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
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Marketing Science
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Working series in marketing research
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Operations research : the journal of the Operations Research Society of America
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of risk and uncertainty : JRU
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Risk analysis : an international journal
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ERIM report series research in management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
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MSI reports : working paper series
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Research memorandum / International Institute for Applied Systems Analysis : RM
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Sloan management review
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Working Series in marketing research
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Analysis of public systems
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ERIM Report Series Reference
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Harvard business review : HBR
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Journal of Business Research
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Journal of marketing research : JMR
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Marketing letters : a journal of research in marketing
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Marketing management : a quarterly business management publication of the American Marketing Association
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Working paper series
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Australasian marketing journal
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Decision support systems : DSS ; the international journal
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Energy Policy
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Energy policy
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European Journal of Operational Research
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Journal of marketing research
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Preprint series of the International Institute of Management Berlin
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Review of marketing research
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Advances in applied microeconomics : a research annual
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DESIGNOR : a decision support procedure for industrial product design
Choffray, Jean-Marie
;
Lilien, Gary L.
- In:
Journal of business research : JBR
10
(
1982
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10001996032
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2
Bridging the marketing theory-practice gap with marketing engineering
Lilien, Gary L.
;
Rangaswamy, Arvind
;
van Bruggen, Gerrit H.
- In:
Journal of business research : JBR
55
(
2002
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10006723932
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