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~isPartOf:"Journal of business research : JBR"
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Marketing management
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104
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Laroche, Michel
14
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9
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Brettel, Malte
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Global Marketing Conference <2012, Seoul>
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Journal of business research : JBR
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229
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204
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ECONIS (ZBW)
436
Showing
1
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10
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436
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1
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
2
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
3
External environment and the moderating role of export market orientation
Navarro García, Antonio
;
Arenas-Gaitán, Jorge
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 740-745
Persistent link: https://www.econbiz.de/10010363352
Saved in:
4
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe
;
Mata, José
;
Griffith, David A.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
Saved in:
5
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
6
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
Influence of firm size on export planning and performance
Samiee, Saeed
- In:
Journal of business research : JBR
20
(
1990
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10001087479
Saved in:
9
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
10
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
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