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Identity theft : an exploratory study with implications for marketers
Eisenstein, Eric M. - In: Journal of business research : JBR 61 (2008) 11, pp. 1160-1172
Persistent link: https://www.econbiz.de/10003766641
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A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: Journal of business research : JBR 62 (2009) 12, pp. 1262-1268
Persistent link: https://www.econbiz.de/10003900750
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Voss wins the presidency! : a commentary essay on "predicting elections from biographical information about candidates ; a test of the index method"
Voss, Kevin E. - In: Journal of business research : JBR 64 (2011) 4, pp. 345-347
Persistent link: https://www.econbiz.de/10008859037
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I should have known better! : when firm-caused failure leads to self-image concerns and reduces negative word-of-mouth
Philp, Matthew; Ashworth, Laurence - In: Journal of business research : JBR 116 (2020), pp. 283-293
Persistent link: https://www.econbiz.de/10012257608
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How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector; Fastoso, Fernando; Fukukawa, Kyoko - In: Journal of business research : JBR 103 (2019), pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
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Effect of self-congruity with sponsorship on brand loyalty
Sirgy, M. Joseph; Lee, Dong-jin; Johar, J. S.; Tidwell, John - In: Journal of business research : JBR 61 (2008) 10, pp. 1091-1097
Persistent link: https://www.econbiz.de/10003766358
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Anti-consumption discourses and consumer-resistant identities
Cherrier, Hélène - In: Journal of business research : JBR 62 (2009) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10003810543
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Identity salience and shifts in product preferences of Hispanic consumers : cultural relevance of product attributes as a moderator
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 8, pp. 826-833
Persistent link: https://www.econbiz.de/10003861057
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Special issue: Consumer personality and individual differences
Bošnjak, Michael (contributor) - 2007
Persistent link: https://www.econbiz.de/10003486959
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Toward a theory of motivation and personality with application to word-of-mouth communications
Mowen, John C.; Park, Sojin; Zablah, Alex R. - In: Journal of business research : JBR 60 (2007) 6, pp. 590-596
Persistent link: https://www.econbiz.de/10003486960