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Anatomie des Marketing - wie d...
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Marketing management
323
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323
Consumer behaviour
69
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Firm performance
58
Unternehmenserfolg
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Marketing
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Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
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Kim, Sang Jin
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Lim, Weng Marc
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Madhavaram, Sreedhar
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St. Davčik, Nebojša
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Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
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Boso, Nathaniel
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Brodie, Roderick J.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
2
Cuomo, Maria Teresa
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Felix, Reto
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Festa, Giuseppe
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Foltean, Florin Sabin
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Freytag, Per V.
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Guo, Huiling
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Gupta, Suraksha
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Irún, Beatriz
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Javalgi, Rajshekhar G.
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Jeon, Byung Joo
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Jones, Joseph
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Jung, Hong Seob
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Kadic-Maglajlic, Selma
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Kim, Juran
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Kottika, Efthymia
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Kottikas, Konstantinos G.
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Krishen, Anjala S.
2
Lu, Wei
2
Malshe, Avinash
2
Martin, Silvia L.
2
Mena, Jeannette A.
2
Merrilees, Bill
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Journal of business research : JBR
SpringerLink / Bücher
268
Industrial marketing management : the international journal for industrial and high-tech firms
255
Journal of strategic marketing
195
Europäische Hochschulschriften / 5
177
Gabler Edition Wissenschaft
133
European journal of marketing : EJM
129
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
124
Journal of marketing
111
The journal of business & industrial marketing
107
Journal of marketing communications
106
Marketing intelligence & planning
88
Springer eBook Collection
84
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Management science : journal of the Institute for Operations Research and the Management Sciences
71
European Journal of Marketing
69
Marketing Intelligence & Planning
68
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
61
The journal of brand management : an international journal
61
Journal of business economics : JBE
60
Lehrbuch
60
Springer eBook Collection / Business and Economics
60
Journal of business ethics : JOBE
52
Business horizons
51
The marketing review
48
Asia Pacific journal of marketing and logistics
47
International marketing review
46
Journal of marketing research : JMR
46
NBER working paper series
46
Die Betriebswirtschaft : DBW
45
Harvard-Business-Manager : das Wissen der Besten
45
Journal of advertising research
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Working paper / National Bureau of Economic Research, Inc.
43
Harvard business review : HBR
42
International journal of technology marketing : IJTMkt
42
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ECONIS (ZBW)
344
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1
The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
Saved in:
2
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
3
CEO tenure, boards of directors, and acquisition performance
Walters, Bruce A.
;
Kroll, Mark J.
;
Wright, Peter
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 331-338
Persistent link: https://www.econbiz.de/10003451413
Saved in:
4
The effect of call-option-listing announcement on shareholder wealth
Rao, Ramesh P.
;
Ma, Christopher K.
- In:
Journal of business research : JBR
15
(
1987
)
5
,
pp. 449-465
Persistent link: https://www.econbiz.de/10003621857
Saved in:
5
Institiutional investors, shareholder activism, and earnings management
Hadani, Michael
;
Goranova, Maria
;
Khan, Raihan
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1352-1360
Persistent link: https://www.econbiz.de/10009382465
Saved in:
6
Relationship marketing's role in managing the firm-investor dyad
Hoffmann, Arvid O. I.
;
Pennings, Joost M. E.
;
Wies, Simone
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 896-903
Persistent link: https://www.econbiz.de/10009228983
Saved in:
7
Sponsorship and shareholder value : a re-examination and extension
Deitz, George D.
;
Evans, Robert D. <Jr.>
;
Hansen, John D.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1427-1435
Persistent link: https://www.econbiz.de/10009757096
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8
Repurchases of convertible preferred stock and shareholder wealth
Chang, Saeyoung
;
Puthenpurackal, John
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 623-630
Persistent link: https://www.econbiz.de/10010363442
Saved in:
9
Linking corporate reputation and shareholder value using the publication of reputation rankings
Tischer, Sven
;
Hildebrandt, Lutz
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1007-1017
Persistent link: https://www.econbiz.de/10010364056
Saved in:
10
Customer satisfaction and brand equity
Torres, Anna
;
Tribó, Josep A.
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1089-1096
Persistent link: https://www.econbiz.de/10009270580
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