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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris; Richard, Marie-Odile; Gierl, Heribert - In: Journal of business research : JBR 167 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
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Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile - In: Journal of business research : JBR 121 (2020), pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
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Multiple mental categorizations of culture-laden website design
Bartikowski, Boris; Gierl, Heribert; Richard, Marie-Odile; … - In: Journal of business research : JBR 141 (2022), pp. 40-49
Persistent link: https://www.econbiz.de/10013168085