Narrow search
Showing 1 - 3 of 3
Cover Image
Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Sun, Yang; Gonzalez-Jimenez, Hector; Wang, Shenghui - In: Journal of business research : JBR 130 (2021), pp. 564-573
Persistent link: https://www.econbiz.de/10012544873
Cover Image
Beyond anger : a neutralization perspective of customer revenge
Yang, Chaofan; Sun, Yongqiang; Shen, Xiao-Liang - In: Journal of business research : JBR 146 (2022), pp. 363-374
Persistent link: https://www.econbiz.de/10013271411
Cover Image
Person-environment fit, commitment, and customer contribution in online brand community : a nonlinear model
Shen, Xiao-Liang; Li, Yang-Jun; Sun, Yongqiang; Zhou, Yujie - In: Journal of business research : JBR 85 (2018), pp. 117-126
Persistent link: https://www.econbiz.de/10011815383