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Relationship correspondence : similarities and differences in business response to complimentary versus complaining consumers
Martin, Charles L.; Smart, Denise T. - In: Journal of business research : JBR 17 (1988) 2, pp. 155-173
Persistent link: https://www.econbiz.de/10003626674
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How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Frambach, Rudolf T.; Fiss, Peer C.; Ingenbleek, Paul T. M. - In: Journal of business research : JBR 69 (2016) 4, pp. 1428-1436
Persistent link: https://www.econbiz.de/10011447340
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A configurational approach in business model design
Kulins, Christopher; Leonardy, Hannes; Weber, Christiana - In: Journal of business research : JBR 69 (2016) 4, pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 139 (2022), pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
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Strategic modeling to improve services and operation to energy industries' customers
Lima, Carlos Alberto Fróes; Luz, Bernardo Marega; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4862-4869
Persistent link: https://www.econbiz.de/10011588549
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Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim; Felix, Reto; Rauschnabel, … - In: Journal of business research : JBR 92 (2018), pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
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Strategic orientations, developmental culture, and big data capability
Lin, Canchu; Kunnathur, Anand S. - In: Journal of business research : JBR 105 (2019), pp. 49-60
Persistent link: https://www.econbiz.de/10012128479
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Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay; Laker, Benjamin; Bamel, Umesh; Sharma, … - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
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Configuring effective client-adviser interactions
Leischnig, Alexander; Kasper-Brauer, Kati; Thornton, … - In: Journal of business research : JBR 115 (2020), pp. 234-240
Persistent link: https://www.econbiz.de/10012271131