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Brand community participation in Taiwan : examining the roles of individual-, group-, and relationship-level antecedents
Tsai, Hsien-tung; Huang, Heng-chiang; Chiu, Ya-ling - In: Journal of business research : JBR 65 (2012) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10009528784
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Key account management in China : insights from a Chinese supplier
Murphy, William H.; Li, Ning - In: Journal of business research : JBR 68 (2015) 6, pp. 1234-1241
Persistent link: https://www.econbiz.de/10010529916
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Do key account managers focus too much on commercial performance? : a cognitive mapping application
Durif, Fabien; Geay, Bénédicte; Graf, Raoul - In: Journal of business research : JBR 66 (2013) 9, pp. 1559-1567
Persistent link: https://www.econbiz.de/10009757029
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Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai; Sreejesh, S.; Paul, Justin - In: Journal of business research : JBR 156 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10013534268