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The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino; … - In: Journal of business research : JBR 69 (2016) 5, pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
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Corporate venture capitalists as entrepreneurial knowledge accelerators in global innovation ecosystems
Rossi, Matteo; Chouaibi, Jamel; Graziano, Domenico; … - In: Journal of business research : JBR 142 (2022), pp. 512-523
Persistent link: https://www.econbiz.de/10013168412
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When corporations get disruptive, the disruptive get corporate : financing disruptive technologies through corporate venture capital
Rossi, Matteo; Festa, Giuseppe; Devalle, Alain; … - In: Journal of business research : JBR 118 (2020), pp. 378-388
Persistent link: https://www.econbiz.de/10012288618
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430