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When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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Exploring price fairness perceptions and their influence on consumer behavior
Malc, Domen; Mumel, Damijan; Pisnik Korda, Aleksandra - In: Journal of business research : JBR 69 (2016) 9, pp. 3693-3697
Persistent link: https://www.econbiz.de/10011515236
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Online shoppers' response to price comparison sites
Jung, Kwon; Cho, Yoon C.; Lee, Sun - In: Journal of business research : JBR 67 (2014) 10, pp. 2079-2087
Persistent link: https://www.econbiz.de/10010400114
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Cost-based pricing
Plinke, Wulff - In: Journal of business research : JBR 13 (1985) 5, pp. 447-460
Persistent link: https://www.econbiz.de/10003653030
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Implementing price increases in turbulent economies : pricing approaches for reducing perceptions of price unfairness
Ferguson, Jodie L. - In: Journal of business research : JBR 67 (2014) 1, pp. 2732-2737
Persistent link: https://www.econbiz.de/10010235332
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas; Kienzler, Mario; Liozu, Stephan - In: Journal of business research : JBR 133 (2021), pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
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A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea; Mariani, Marcello M.; Stacchini, Annalisa - In: Journal of business research : JBR 146 (2022), pp. 32-44
Persistent link: https://www.econbiz.de/10013271370